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The Golden 60-30-10 Rule in Graphic Designing

Laiq Ahmed Qureshi

As a graphic designer, color plays a crucial role in creating designs that grab the viewer's attention and communicate the intended message. The choice of colors can evoke certain emotions and impact the overall perception of the design. However, selecting the right color palette can be overwhelming and challenging. This is where the 60-30-10 rule in graphic designing comes in. This simple rule helps designers create perfectly balanced color palettes that elevate their designs and enhance their message.

What is the Golden 60-30-10 Rule in Graphic Designing?

The 60-30-10 rule is a color theory guideline used in graphic designing to achieve a visually balanced color palette. It suggests dividing the color palette into three components: the dominant color (60%), the secondary color (30%), and the accent color (10%). The dominant color is the primary color that sets the tone of the design, while the secondary color complements it and adds depth. The accent color is used to create contrast and draw the viewer's attention to a specific element.

Why Use the 60-30-10 Rule in Graphic Designing?

Using the 60-30-10 rule in graphic designing helps create a harmonious color palette that is visually appealing and cohesive. The rule guides the designer in selecting the right colors and ensures that the color palette works together to evoke the desired emotions and message. A well-designed color palette can make the design stand out and leave a lasting impression on the viewer.

Examples of the 60-30-10 Rule in Graphic Designing:

Let's say you're designing a website for a restaurant. The dominant color could be a warm shade of red, representing passion and appetite. The secondary color could be a muted shade of green, representing freshness and health. The accent color could be a bright shade of yellow, representing happiness and positivity. This color palette creates a balanced design that reflects the restaurant's values and message.

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